Before Poll Season Kicks In, Jayalalithaa Launches Amma Call Centre To Address Public Grievances

Trust J Jayalalithaa for staying a step ahead of her rivals.

The Tamil Nadu Chief Minister, who is fondly called ‘Amma’ by her supporters, has launched Amma Call Centre and a toll-free helpline number 1100 to help the public voice their grievances.

The facility, which was inaugurated through video-conferencing from her chamber at the Secretariat, will have 138 operators and will be accessible 24*7.

“Initially, 138 call operators have been engaged to receive 15,000 calls a day. The number of operators will be increased on the need basis,” said an official release.


J Jayalalithaa at the launch

J Jayalalithaa at the launch

The details of the callers will be registered and the complaints will be sent to the concerned department through e-mail or SMS. Also, the complainant will be given details about the action taken.

The release added that the call centre is equipped with technologies such as computer telephony integration and voice logger system.

It noted:

“This will be very helpful to people and they need not run from pillar to post to fulfil their requirements from the government. This is yet another people-friendly measure and brainchild of the Chief Minister.”

Presently, the state government’s ‘special public cell’ gets complaints from public through e-mail, post or in person.


Tamil Nadu Health Helpline Centre Rediff

Tamil Nadu Health Helpline Centre

Providing basic facilities such as food and water have been part of a pet project of the Tamil Nadu CM.

Previously, the government launched many schemes like Amma Water, Amma Pharmacy, Amma Salt, Amma Fresh farm outlets amongst others.

The most popular scheme is ‘Amma Canteen’ through which subsidised food is provided to the public.



People at Amma canteen The Hindu

People at Amma canteen
The Hindu

Amma Canteen helped Jayalalithaa connect with the people better. When she returned from imprisonment to take over the reins of CM from her loyalist O Paneerselvam on May 23, 2015, one of the first things she did was to launch 201 more canteens across the state.

The state government was criticised for its late and somewhat tepid response to the Chennai floods. Perhaps, Jayalalithaa’s Amma Call Centre might help her win back some of the lost support.


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