Fortune Magazine Cover Shows Amazon Boss Jeff Bezos As Lord Vishnu, Irks Hindus

The recent edition of the Fortune Magazine cover of Amazon CEO Jeff Bezos has irked the Hindu community as it portrays him as Lord Vishnu.

The Indian community in the US are angry over “trivialisation of their venerated deity”.

The January edition of the magazine features Bezos in blue colour with a lotus in his hands. It was designed by Sydney-based illustrator Nigel Buchanan.

The story is titled as ‘Amazon invades India’ which talks about how Amazon plans to conquer the Indian market.



The President of Universal Society of Hinduism, Rajan Zed, in a statement, said, ” Lord Vishnu was a highly revered major deity in Hinduism meant to be worshipped in temples or home shrines and not to be used indecorously or thrown around loosely in reimagined versions for dramatic effects.”



Zed added that an inappropriate usage of Hinduism concepts and symbols for pushing selfish agenda or mercantile greed was not okay.

Calling it as an unnecessary dragging of a Hindu deity to prove their point of view, Zed has asked Fortune to publish a disclaimer about this on its website and the next issue should have a proper explanation of Lord Vishnu and Hinduism.

The cover of the magazine got social media Twitter busy with people lashing out at the magazine in strong words:


CEO of technology firm Stripe, Patrick Collison, protested against the cover and tweeted an image of another publication which did the same blunder.



However, Fortune Editor-In-Chief Alan Murray was quick to apologize over the cover.



According to Zed, Hinduism was the oldest and third largest religion of the world with over one billion adherents and a rich philosophical thought and it not be taken frivolously.

Recently, he also objected to yoga pants with images of Lord Ganesha sold in New York City by designer yoga and activewear firm Noli Yoga, and called it as inappropriate.


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