According to the RTI reply, upwards of Rs 14.45 crore was spent solely on print ads over the 90-day period between February 10 and May 10 this year, not including broadcast commercials.
After the successful implementation of the odd-even scheme, a gung-ho AAP thehindu
On its part, the Delhi government, which cut its allocation for Information and Publicity from Rs. 526 crore to Rs. 100 crore this year, stressed that its actual expenditure on publicity was recorded at Rs 80 crore during the entirety of its first year in power.
The Congress has taken the AAP head on over this humongous expenditure on advertising campaigns.
The Delhi government spent around Rs 5 crore in publicising the two rounds of the odd-even scheme, implemented for 15 days each in January and April respectively, the Lok Sabha was told recently.
A screengrab from the Arvind Kejriwal government’s television advertisement ndtv